By 2021, 30% of all website sessions will be performed without a screen, i.e., using voice aids and voice commands.
It turns out that Voice Search only allows users to browse the Internet and consumer information without actually having to scroll through websites on desktop and mobile devices. This new technology may be the key to successful brands in the future.
What is Voice Search?
Voice Search essentially allows users to speak to a device rather than typing keywords into a search query to generate results.
Voice technology uses speech recognition to understand what users are saying very precisely and then provides the results orally to the user.
Although it sounds like a completely new concept, voice search technology has been around for a while, programs like speech to text and voice calling are great examples of voice search.
Besides, all programs such as Google Assistant, Siri, Microsoft Cortana, and Amazon Alexa use voice search capabilities.
While specific devices can be optimized for voice search, brands, platforms, and websites can also be improved.
For example, Amazon Alexa can seamlessly search for Spotify music stock, get instant answers from Wikipedia, or shop on Amazon quickly, explaining how some brands choose to improve their interface to be compatible with Voice Search.
How does voice search affect SEO in general?
Voice Search dramatically improves the user experience, and by 2020, half of the internet searches will be done through Voice Search.
Due to its heavy use, search engines like Google place more emphasis on improving voice search.
After all, the goal of SEO is to rank websites accurately so that users can find the best information for their search queries as quickly as possible. The user experience is ultimate at the forefront of search engine optimization.
By January 2018, there had been an average of one billion voice searches every month, proving that voice search was increasing.
But it is important to remember that SEO Voice and SEO traditional websites are two different, so some factors that influence website ranking may or may not have the same effect on Voice Search and vice versa.
Fortunately, there are a few tips that can help you balance the SEO strategies and your website’s ranking for search and voice search.
4 tips for improving voice search
When users use Voice Search, they usually hope to complete an action such as playing a song or buying a product or information about a topic.
But despite the different intentions, Google uses the same algorithm to classify sites, here are 4 simple steps to improve your voice search rankings, regardless of your goal.
First: make sure your website loads quickly
Just like traditional SEO, Google Voice search prefers fast-loading websites, ensuring:
Your site responds and works well on mobile devices.
The images are improved.
The files are compressed.
Website buffering is used to improve page speed.
The server response time is reduced.
And other tasks that speed up traditional sites.
Second: Write the way you speak.
When users search for content on their desktop or mobile device, they tend to type in almost short phrases; for example, if a user wants to find a great web designer, he can write “the most important web design company” in Google.
But if they use voice search, the user might say, “Who are the biggest web design companies in the world?”
To ensure that your content improves voice search, include those long, seemingly more natural keywords compared to faster and more fast keywords that work well on desktop SEO.
Keep the phrases short and simple. The voice search results are usually written at the ninth grade reading level at most, so although your information may be high-level, divide it in a way that anyone can easily understand.
Professional advice: Although the phrases should be short, great content is still better-ranked both in Voice Search and in traditional search listings.
Third: include distinct blocks of content
The average voice search result is about 29 words, although we know that shorter answers perform better, so how can we ensure the content that Google will select and read to users?
Create a great snippet, of course!
Featured Snippet – also called the Quick Answers or Answers box, is basically a brief answer from a webpage, in desktop search listings. These snippets appear only after paid ads but before organic search results.
To improve your content for a great snippet, include a summary of the main content above the fold on the page under 29 words.
Sections using H tags, menus and points can be easily read by Google and thus work well. Plus, be sure to include long keywords in the featured snippet.
Focus on local searches
22% of voice search queries to search for geo-based content, so brands have a greater chance of producing voice search content if they invest in local content.
Try using phrases like “near me” or insert the geographical map into a webpage.